CTE Arts, Audio/Video Technology & Communications Flashcards

In broadcast journalism, what is a 'package' (PKG)?

Answer: A pre-produced, edited news story that includes reporter narration, interviews, and B-roll footage

A package is a fully edited, self-contained news story narrated by the reporter and aired within a newscast.

What is the '180-degree rule' in film and video production?

Answer: A guideline that cameras should remain on one side of an action line to maintain consistent screen direction

The 180-degree rule keeps cameras on the same side of an imaginary axis between subjects so characters maintain consistent left-right positions on screen.

Which audio file format is considered 'lossless' because it preserves all original audio data?

Answer: WAV

WAV files store uncompressed audio data, preserving every detail of the original recording without any quality loss.

In graphic communications, what does 'bleed' refer to?

Answer: Artwork that extends beyond the trim edge of a printed piece to account for cutting variation

Bleed is typically set 1/8 inch beyond the trim line so the final cut print has color or images that extend to the very edge without white borders.

What is the purpose of 'white balance' in photography and videography?

Answer: To adjust colors so white objects appear neutral white under different lighting conditions

White balance compensates for the color temperature of different light sources so that white and neutral tones are reproduced accurately.

In digital communications and graphic design, what does 'vector graphic' mean?

Answer: An image defined by mathematical paths and shapes that can be scaled to any size without losing quality

Vector graphics use mathematical equations to define lines and curves, making them infinitely scalable unlike raster images that become pixelated when enlarged.