A broker notices that a carrier consistently delivers late but always has a low rate. What ethical consideration should guide the broker's continued use of this carrier?
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A
Rate is the primary consideration; use the carrier for cost-sensitive shippers
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B
Service reliability is a material factor; shippers must be accurately informed of the carrier's performance history
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C
Only stop using the carrier after the shipper complains
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D
Offer the carrier a bonus to improve performance without telling shippers