CTA Travel Marketing & Promotions 3

Question 1

A travel agency posts 'behind-the-scenes' videos of FAM trips on Instagram. What marketing objective does this primarily serve?

Accepted Answer

Brand awareness and authenticity

Answer

Behind-the-scenes content builds brand awareness and authenticity by showing real experiences rather than selling directly.

Question 2

Which type of travel agency client is most valuable to target with an upsell promotion for business-class upgrades?

Accepted Answer

Frequent corporate travelers already booking economy

Answer

Frequent corporate travelers have established travel budgets and may have company approval for upgrades, making them the best upsell candidates.

Question 3

What is 'drip marketing' as applied to travel agency email campaigns?

Accepted Answer

Automated sequence of emails sent based on customer actions or time intervals

Answer

Drip marketing delivers a series of pre-written, automated emails triggered by customer behavior or scheduled intervals to nurture leads.

Question 4

A destination marketing organization (DMO) partners with a travel agency to promote a new route. What is the DMO's primary marketing goal?

Accepted Answer

Drive visitor arrivals and tourism spend to their destination

Answer

DMOs exist to increase tourism to their region, so their primary goal is always to drive visitor arrivals and spending.

Question 5

Which of the following best describes 'yield management' as a marketing tool for airlines and hotels?

Accepted Answer

Adjusting prices dynamically based on demand, timing, and availability

Answer

Yield management dynamically adjusts pricing to maximize revenue based on real-time demand, booking window, and remaining inventory.

(CTA) Certified Travel Associate Practice Test