CTA Social Media & Referral Marketing 2

Question 1

A travel agent wants to increase Instagram engagement. Which type of content typically generates the highest interaction rates for travel brands?

Accepted Answer

User-generated photos and client travel stories

Answer

User-generated content (UGC) like client photos and stories builds trust and drives significantly higher engagement than promotional or text-only posts.

Question 2

Which metric best measures the effectiveness of a referral program for a travel agency?

Accepted Answer

Referral conversion rate (leads that become bookings)

Answer

Referral conversion rate—the percentage of referred leads who actually book—directly measures how well the program generates revenue.

Question 3

A CTA professional is setting up a Facebook Business Page. Which section is most important to complete for local travel clients searching online?

Accepted Answer

About section with contact info and services

Answer

A complete About section with accurate contact information, hours, and services improves local search visibility and helps potential clients reach the agency.

Question 4

What is the primary purpose of using hashtags in travel social media posts?

Accepted Answer

To increase post discoverability beyond existing followers

Answer

Hashtags categorize content and make posts searchable, allowing users who don't yet follow the account to discover travel content.

Question 5

A travel agent offers clients a $50 future travel credit for each successful referral. This is an example of:

Accepted Answer

A transactional referral reward

Answer

A transactional referral reward provides a specific monetary or credit benefit to the referring client in exchange for bringing in a new booking.

(CTA) Certified Travel Associate Practice Test

(CTA) Certified Travel Associate Practice Test

CTA Social Media & Referral Marketing 2