Practice Test Geeks(CTA) Certified Travel Associate Practice Test
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Travel Marketing & Promotions Flashcards

7 cards from real CTA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Travel Marketing & Promotions flashcards as text

  1. A travel agency posts 'behind-the-scenes' videos of FAM trips on Instagram. What marketing objective does this primarily serve?

    Answer: Brand awareness and authenticity

    Behind-the-scenes content builds brand awareness and authenticity by showing real experiences rather than selling directly.

  2. Which type of travel agency client is most valuable to target with an upsell promotion for business-class upgrades?

    Answer: Frequent corporate travelers already booking economy

    Frequent corporate travelers have established travel budgets and may have company approval for upgrades, making them the best upsell candidates.

  3. What is 'drip marketing' as applied to travel agency email campaigns?

    Answer: Automated sequence of emails sent based on customer actions or time intervals

    Drip marketing delivers a series of pre-written, automated emails triggered by customer behavior or scheduled intervals to nurture leads.

  4. A destination marketing organization (DMO) partners with a travel agency to promote a new route. What is the DMO's primary marketing goal?

    Answer: Drive visitor arrivals and tourism spend to their destination

    DMOs exist to increase tourism to their region, so their primary goal is always to drive visitor arrivals and spending.

  5. Which of the following best describes 'yield management' as a marketing tool for airlines and hotels?

    Answer: Adjusting prices dynamically based on demand, timing, and availability

    Yield management dynamically adjusts pricing to maximize revenue based on real-time demand, booking window, and remaining inventory.

  6. What role does a 'call to action' (CTA) play in travel marketing materials?

    Answer: It instructs the audience on the next step to take, such as booking or calling

    A call to action directs the audience to take a specific next step, converting interest into a booking or inquiry.

  7. A cruise line offers agents higher commission rates during a specific promotion period. What type of sales tool is this?

    Answer: Override commission or incentive program

    Override commissions are elevated commission rates offered by suppliers to incentivize agents to sell more of their product during a promotional period.