Social Media & Referral Marketing Flashcards
7 cards from real CTA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Social Media & Referral Marketing flashcards as text
A travel agent receives a referral from a client but fails to follow up promptly. What is the most likely consequence?
Answer: The referred prospect may book with a competitor, damaging the agent's reputation with the referring client
Slow follow-up on referrals erodes trust with both the referred prospect and the referring client, potentially ending the referral relationship entirely.
What is 'social listening' and how does it benefit a travel agency?
Answer: Monitoring online conversations about your brand, competitors, and travel trends to inform marketing decisions
Social listening tools track brand mentions, competitor activity, and trending travel topics, enabling agents to respond to opportunities and issues in real time.
A CTA professional wants to build a referral network with other travel agents in non-competing markets. This strategy is called:
Answer: A geographic referral network
Geographic referral networks allow agents in different markets to refer clients who are traveling to each other's specialty regions, benefiting all parties without direct competition.
Which Pinterest strategy is most effective for a travel agency aiming to attract vacation planners?
Answer: Creating destination-specific boards with rich, keyword-optimized pins linking to the agency website
Organized destination boards with keyword-rich descriptions make pins discoverable by users actively researching trips, driving qualified traffic to the agency's website.
A travel agent runs a 'Tag a Friend You'd Travel With' contest on Instagram. The primary marketing goal of this tactic is:
Answer: Expanding organic reach by having followers introduce the agency to their networks
Tag-a-friend contests leverage followers' social networks to expose the brand to new audiences virally, effectively turning existing followers into referral sources.
What is the recommended frequency for posting on a travel agency's primary social media channel to maintain consistent audience engagement?
Answer: 3–5 times per week with high-quality, varied content
Posting 3–5 times per week provides enough consistency to stay top-of-mind without overwhelming followers or sacrificing content quality.
When a travel agent shares a client's vacation photos on social media, what is the most important step to take first?
Answer: Obtain explicit written or verbal consent from the client before posting their photos
Obtaining client consent before sharing their personal photos protects privacy rights, complies with legal requirements, and maintains client trust.