Prospecting Cadence & Outreach Flashcards
7 cards from real CST practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Prospecting Cadence & Outreach flashcards as text
A prospect has not responded after three outreach attempts. What is the most effective next step in a multi-touch cadence?
Answer: Switch to a different channel such as phone or LinkedIn
Switching channels increases visibility and engagement since prospects may be more responsive on one medium than another.
Which metric best measures the effectiveness of a prospecting email sequence?
Answer: Reply rate
Reply rate directly measures prospect engagement and indicates whether the messaging and timing are resonating.
In a structured sales cadence, what is the primary purpose of a 'break-up' message?
Answer: To create urgency and prompt a final response before ending outreach
A break-up message signals that outreach is ending, which often motivates fence-sitting prospects to finally respond.
Which of the following best describes 'social selling' as part of a prospecting cadence?
Answer: Using social media interactions to build relationships before or during direct outreach
Social selling integrates platforms like LinkedIn into the cadence to warm up prospects through engagement before cold outreach.
A trainer is coaching a new sales rep on voicemail strategy. What is considered best practice for voicemails within a cadence?
Answer: Keep voicemails under 30 seconds and always include a clear call to action
Short, value-focused voicemails with a single CTA are more likely to be heard and acted upon than lengthy pitches.
What is the concept of 'spacing' in a prospecting cadence?
Answer: The deliberate time intervals between touchpoints to avoid overwhelming prospects
Proper spacing balances persistence with respect for the prospect's time, preventing the cadence from feeling like spam.
When personalizing cold outreach at scale, which approach is most sustainable for a sales team?
Answer: Research trigger events and craft personalized opening lines for each prospect segment
Segmenting by trigger events allows meaningful personalization at scale without requiring fully bespoke emails for every contact.