CSS Strategic Planning Flashcards

In strategic planning, what is the primary purpose of a SWOT analysis?

Answer: To assess internal strengths and weaknesses alongside external opportunities and threats

SWOT analysis evaluates internal Strengths and Weaknesses plus external Opportunities and Threats to inform strategy.

Which statement best describes a strategic goal versus an operational goal?

Answer: Strategic goals are long-term and direction-setting while operational goals are short-term and task-focused

Strategic goals define long-term direction; operational goals translate them into short-term, actionable tasks.

A planner uses PESTEL analysis. What does the 'E' for Environmental examine?

Answer: Ecological and sustainability factors affecting the organization

In PESTEL, Environmental refers to ecological and sustainability considerations.

What is the main risk of setting strategic objectives without measurable indicators?

Answer: Progress cannot be tracked or evaluated objectively

Without measurable indicators, organizations cannot assess whether objectives are being met.

Which best defines a stakeholder in strategic planning?

Answer: Any party with an interest in or affected by the organization's actions

Stakeholders include anyone who affects or is affected by the organization, not just shareholders.

Why is a clear vision statement important to strategic planning?

Answer: It provides a long-term aspirational direction that aligns decisions

A vision statement sets an aspirational future state that guides and aligns strategic decisions.

What does scenario planning help an organization prepare for?

Answer: Multiple plausible future conditions and uncertainties

Scenario planning explores several possible futures to build resilience against uncertainty.