Sales Techniques & Customer Relationship Management Flashcards
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Read the first 7 Sales Techniques & Customer Relationship Management flashcards as text
A prospect says, 'Your competitor offers the same system for 20% less.' What is the BEST response using value-based selling?
Answer: Emphasize total cost of ownership including monitoring, service, and false-alarm reduction
Value-based selling shifts the conversation from price to total ROI, highlighting monitoring reliability, service response, and long-term costs.
Which customer relationship stage is characterized by the salesperson proactively contacting a client after installation to confirm satisfaction?
Answer: Post-sale follow-up
Post-sale follow-up reinforces customer satisfaction, reduces buyer's remorse, and opens referral opportunities.
During a presentation to a retail chain owner, you notice she keeps checking her phone. The MOST effective adjustment is to:
Answer: Ask if she would prefer to reschedule and summarize key points briefly
Reading prospect body language and adapting—offering to reschedule or condense—shows professionalism and respects the buyer's time.
The SPIN selling method's 'Implication' questions are designed to:
Answer: Make the prospect feel the consequences of an unsolved security problem
Implication questions help prospects recognize the serious impact of their security gaps, increasing urgency to act.
A long-term commercial client calls to say they are getting competitive bids at renewal. Which retention strategy is MOST effective?
Answer: Conduct a formal account review highlighting usage stats, incidents prevented, and service history
A formal account review demonstrates proven value and personalizes the retention conversation before price concessions are offered.
Which technique is MOST appropriate when a prospect says, 'I need to think about it'?
Answer: Ask an open-ended question to uncover the real unspoken objection
'I need to think about it' typically signals an unaddressed concern; probing with open-ended questions uncovers and resolves the true objection.
A new residential customer purchased a basic alarm system. Recommending a video doorbell and smart lock integration during the installation visit is an example of:
Answer: Cross-selling
Cross-selling offers complementary products to an existing customer, increasing average order value without acquiring a new customer.