Marketing, Sales & Customer Engagement Flashcards
7 cards from real CSP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Marketing, Sales & Customer Engagement flashcards as text
A customer asks for a Scotch that is 'easy to drink' but has never tried whisky before. What is the best sales approach?
Answer: Start with a lighter, approachable single malt or blended Scotch and explain flavor notes
A consultative approach that matches the customer's experience level with an approachable expression builds trust and encourages future purchases.
Which marketing claim about Scotch whisky is legally regulated under Scotch Whisky Regulations 2009?
Answer: Age statements on bottles
The Scotch Whisky Regulations 2009 mandate that age statements must reflect the youngest whisky in the blend.
A retailer wants to create a Scotch tasting event. Which pairing strategy would best highlight Highland single malts?
Answer: Pair with dark chocolate, smoked salmon, or shortbread to complement typical Highland flavor profiles
Dark chocolate, smoked salmon, and shortbread complement the fruity, heathery, and sometimes smoky characteristics of Highland single malts.
What does 'upselling' mean in a Scotch retail or bar context?
Answer: Encouraging a customer to choose a higher-quality or higher-priced expression than originally intended
Upselling involves guiding a customer toward a premium option that better meets their taste preferences or occasion needs.
Which of the following best describes 'cross-selling' in Scotch sales?
Answer: Recommending complementary products such as glassware, water, or books alongside a Scotch purchase
Cross-selling involves recommending related accessories or products that enhance the customer's overall Scotch experience.
A brand ambassador is hosting a Scotch masterclass. What is the primary goal of this type of consumer engagement event?
Answer: To educate consumers, build brand affinity, and create memorable brand experiences
Masterclasses prioritize education and emotional connection to the brand, which drives long-term loyalty over immediate sales.
Which digital marketing tactic is most effective for reaching whisky enthusiasts who already follow Scotch content online?
Answer: Targeted social media campaigns using interest-based audience segmentation
Interest-based social media targeting allows brands to reach engaged whisky enthusiasts with relevant content efficiently.