CSM Competitive Analysis & Market Intelligence 3

Question 1

The Ansoff Matrix maps growth strategies along two dimensions. Which strategy involves selling NEW products in EXISTING markets?

Accepted Answer

Product Development

Answer

Market Penetration

Answer

Market Development

Answer

Diversification

Question 2

A blue ocean strategy is characterized by:

Accepted Answer

Creating uncontested market space where competition is irrelevant

Answer

Competing intensely in existing high-demand markets

Answer

Attacking competitors with lower pricing

Answer

Replicating the strategies of industry leaders

Question 3

A company discovers that its main competitor has filed patents for technology that could make the company's core product obsolete. This is an example of a:

Accepted Answer

Threat

Answer

Weakness

Answer

Opportunity

Answer

Strength

Question 4

Which approach to competitive intelligence is UNETHICAL and should be avoided?

Accepted Answer

Posing as a potential customer to extract proprietary information

Answer

Reviewing a competitor's publicly filed annual report

Answer

Analyzing job postings to infer a competitor's strategy

Answer

Attending a competitor's public conference presentation

Question 5

A company in a mature, slow-growth industry holds several business units with low market share and low growth potential. According to the BCG Matrix, these units are classified as:

Accepted Answer

Dogs

Answer

Stars

Answer

Cash Cows

Answer

Question Marks

Question 6

Scenario planning in competitive analysis is primarily used to:

Accepted Answer

Create multiple plausible future environments to test strategic resilience

Answer

Document the current competitive landscape with precision

Answer

Rank competitors by current market share

Answer

Set quarterly sales targets for each business unit

Question 7

When a strategic manager identifies that two competitors are pursuing nearly identical strategies—same price range, similar product features, overlapping target segments—they are most likely in the same:

Accepted Answer

Strategic group

Answer

Value chain

Answer

BCG quadrant

Answer

Market development phase