CSM Competitive Analysis & Market Intelligence 2

Question 1

The BCG Growth-Share Matrix classifies business units into four categories. A unit with HIGH market share but LOW growth is called a:

Accepted Answer

Cash Cow

Answer

Star

Answer

Question Mark

Answer

Dog

Question 2

A firm performs a SWOT analysis before entering a new market. Which of the following would be classified as an OPPORTUNITY?

Accepted Answer

Emerging demand for eco-friendly products in the target market

Answer

The company's strong R&D department

Answer

An aging and inflexible IT infrastructure

Answer

A key competitor that recently cut prices

Question 3

Industry concentration can be measured with the Herfindahl-Hirschman Index (HHI). A very HIGH HHI score indicates:

Accepted Answer

A near-monopoly or highly concentrated market

Answer

A highly fragmented, competitive market

Answer

Equal market share among many players

Answer

Low barriers to entry

Question 4

Benchmarking against the best-in-class company outside your industry is specifically called:

Accepted Answer

Generic benchmarking

Answer

Competitive benchmarking

Answer

Internal benchmarking

Answer

Functional benchmarking

Question 5

A first-mover advantage is most sustainable when:

Accepted Answer

The pioneer builds strong customer loyalty and proprietary technology before rivals enter

Answer

The industry has low switching costs and many substitutes

Answer

Technology changes rapidly and incumbents cannot patent innovations

Answer

Products in the market are commodities

Question 6

In competitive intelligence, which source is considered SECONDARY data?

Accepted Answer

Published industry analyst reports

Answer

Interviews with a competitor's former employee

Answer

Observation of a competitor's trade show booth

Answer

Direct customer surveys about competitor products

Question 7

When a strategic manager evaluates the 'bargaining power of buyers' in Porter's model, HIGH buyer power is indicated by:

Accepted Answer

Buyers purchasing in large volumes with low switching costs

Answer

Buyers purchasing small, fragmented volumes

Answer

The product being a critical, unique input for buyers

Answer

A large number of buyers and few alternative suppliers