Negotiation & Closing Techniques Flashcards
7 cards from real CSM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Negotiation & Closing Techniques flashcards as text
A rep successfully closes 90% of demos but rarely gets demos scheduled. The sales manager should focus coaching on:
Answer: Prospecting and discovery call techniques
The bottleneck is getting to the demo stage; fixing earlier funnel stages will produce more closed deals than improving an already strong close rate.
The 'puppy dog close' strategy involves:
Answer: Letting the prospect use the product for free temporarily, betting they won't want to return it
Like letting someone take a puppy home for the weekend, the puppy dog close relies on trial usage creating attachment that makes giving it back feel like a loss.
When should a sales rep make the FIRST concession in a negotiation?
Answer: Only after the buyer has made at least one concession or provided new information
Unilateral early concessions signal weakness and set a precedent for further demands; reciprocity should guide when concessions are offered.
A buyer uses silence after the rep quotes price. The BEST response is to:
Answer: Remain silent and let the buyer respond first
Whoever speaks first after a price is stated often makes a concession; disciplined silence preserves the seller's position.
Which closing technique is MOST appropriate for a highly analytical, data-driven buyer?
Answer: ROI close — presenting a detailed financial return analysis
Analytical buyers respond to quantified proof; an ROI close aligns with how they evaluate decisions and reduces their need to seek outside validation.
The term 'dead cat bounce' in sales negotiations refers to:
Answer: A buyer who re-engages after going silent, only to stall again quickly
A dead cat bounce describes a prospect who resurfaces with energy but quickly loses momentum again, often leading to another stall cycle.
A sales manager reviewing lost deals finds most were lost at the proposal stage without negotiation occurring. This indicates:
Answer: Proposals are not aligned with buyer priorities identified in discovery
If buyers don't engage with the proposal, the issue is relevance and fit—discovery wasn't deep enough to build a compelling, personalized proposal.