A competitor has just released a product feature your solution lacks. What is the most effective immediate response for a sales engineer in an active deal?
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A
Concede the gap and offer a discount to compensate
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B
Reframe the conversation around your solution's superior capabilities in areas the prospect cares most about
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C
Promise the feature will be delivered next quarter without confirming with product
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D
Avoid mentioning the competitor's new feature and hope the prospect hasn't seen it