CSA CSA Consumer Research & Market Applications 1

Question 1

In consumer sensory research, a hedonic scale is primarily used to measure:

Accepted Answer

Overall liking or acceptance of a product

Answer

The intensity of a specific sensory attribute

Answer

Discrimination between two products

Answer

Threshold detection for an off-flavor

Question 2

What is the minimum recommended number of consumers for a central location test (CLT) intended to provide reliable preference data for a product launch decision?

Accepted Answer

75–150 per cell

Answer

10–20 per cell

Answer

300–500 per cell

Answer

25–50 per cell

Question 3

Which consumer segmentation approach in sensory science groups respondents based on their patterns of liking scores across multiple products rather than demographic variables?

Accepted Answer

Cluster analysis of hedonic data

Answer

Conjoint analysis

Answer

Focus group segmentation

Answer

Demographic cross-tabulation

Question 4

In a home-use test (HUT), which key advantage over a central location test (CLT) is most relevant for food product research?

Accepted Answer

Consumers evaluate products in their natural usage context

Answer

Larger sample sizes are easier to recruit

Answer

Sensory analysts can directly observe consumption behavior

Answer

Products are evaluated under controlled lighting conditions

Question 5

The 'just-about-right' (JAR) scale in consumer testing is best analyzed using which statistical approach to identify which attributes are driving overall liking?

Accepted Answer

Penalty analysis (mean drop analysis)

Answer

ANOVA with Tukey HSD

Answer

Principal component analysis (PCA)

Answer

Spearman rank correlation

Question 6

Which type of consumer test is MOST appropriate to determine whether a cost-reduction reformulation has been successfully disguised from consumers?

Accepted Answer

Sequential monadic blind test with a preference question

Answer

Branded concept test

Answer

Qualitative focus group

Answer

CATA (Check-All-That-Apply) survey