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Product Knowledge and Features Flashcards

7 cards from real CSA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Product Knowledge and Features flashcards as text
  1. A customer asks about the difference between a product's 'feature' and its 'benefit.' Which statement best explains the distinction?

    Answer: Features describe what a product does; benefits describe what it means for the customer.

    A feature is a factual characteristic of a product, while a benefit explains how that characteristic improves the customer's life.

  2. When demonstrating a product in-store, which technique is most effective for engaging a customer?

    Answer: Allow the customer to touch, hold, or try the product whenever possible.

    Hands-on demonstrations increase customer engagement and purchase confidence by letting them experience the product directly.

  3. A sales associate is asked about a product's UPC code. What does UPC stand for?

    Answer: Universal Product Code

    UPC stands for Universal Product Code, the barcode standard used to identify retail merchandise.

  4. A customer wants a product that is 'energy star certified.' What does this certification indicate?

    Answer: The product meets government standards for energy efficiency.

    ENERGY STAR is a U.S. EPA program certifying that products meet specific energy efficiency guidelines.

  5. Which of the following best describes a product's 'SKU'?

    Answer: A store-specific alphanumeric code used for inventory tracking

    A SKU (Stock Keeping Unit) is an internal alphanumeric identifier retailers use to track individual products in inventory.

  6. A customer is comparing two televisions and asks what '4K resolution' means. Which answer is correct?

    Answer: The screen has approximately 4,000 pixels of horizontal resolution.

    4K (Ultra HD) refers to a horizontal screen resolution of approximately 3,840–4,096 pixels, delivering sharper image quality.

  7. When a product is described as 'ergonomic,' what primary benefit should a sales associate highlight?

    Answer: It is designed to reduce strain and increase comfort during use.

    Ergonomic products are engineered to fit natural human body mechanics, reducing discomfort and the risk of repetitive strain injuries.