CS CS Competitive Intelligence & Positioning 2

Question 1

Strategic group mapping is used to:

Accepted Answer

Visualize clusters of competitors following similar strategies within an industry

Answer

Assign employees to strategic projects

Answer

Map customer demographics by region

Answer

Plot financial performance over time

Question 2

The concept of a 'first-mover advantage' in competitive strategy refers to:

Accepted Answer

Gaining sustainable benefits by entering a market before competitors

Answer

Being the first to lower prices in a market

Answer

Launching a product first within a company's portfolio

Answer

Moving executives to the front of organizational charts

Question 3

PESTEL analysis helps strategists understand competitive positioning by examining which factors?

Accepted Answer

Political, Economic, Social, Technological, Environmental, Legal

Answer

Price, Earnings, Sales, Technology, Expenses, Labor

Answer

Performance, Efficiency, Stakeholders, Teams, Execution, Leadership

Answer

Profit, Equity, Strategy, Talent, Ethics, Leverage

Question 4

A company pursuing a 'fast follower' strategy attempts to:

Accepted Answer

Rapidly imitate and improve upon a pioneer's offering to capture market share

Answer

Lead the market with radical innovation

Answer

Acquire the first mover

Answer

Compete solely on lowest cost

Question 5

Which of the following best describes sustainable competitive advantage?

Accepted Answer

A distinctive capability that rivals cannot easily imitate or substitute

Answer

A temporary price reduction that outperforms competitors

Answer

A large advertising budget

Answer

A one-time technology upgrade

Question 6

Competitive benchmarking in strategic positioning involves:

Accepted Answer

Comparing a firm's processes and outcomes against best-in-class competitors

Answer

Setting internal goals without external reference

Answer

Publishing competitor data publicly

Answer

Hiring benchmarking consultants only