Marketing & Brand Management Flashcards
7 cards from real CRP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Marketing & Brand Management flashcards as text
Which of the following best describes 'guerrilla marketing' for a restaurant?
Answer: Low-cost, unconventional tactics that generate high public attention
Guerrilla marketing uses creative, low-cost tactics — like pop-up events or street art — to create memorable brand impressions.
A restaurant's brand promise is 'handcrafted food made with love.' A violation of this promise occurs when:
Answer: Pre-made ingredients are used without disclosure
Using undisclosed pre-made ingredients directly contradicts a handcrafted brand promise, damaging trust and brand integrity.
What is the primary goal of a restaurant's public relations (PR) strategy?
Answer: To earn earned media coverage that builds brand credibility
PR focuses on earning third-party media coverage — reviews, features, press mentions — that enhances credibility without paid advertising.
A restaurant uses 'loss leader' pricing on its burger to drive traffic. The risk of this strategy is:
Answer: Attracting price-sensitive customers who don't purchase other high-margin items
Loss leaders can attract deal-seeking guests who don't spend enough on other items to offset the discounted item's margin loss.
Which factor most directly influences a restaurant's brand equity?
Answer: Consistent guest experience that meets or exceeds brand promises
Brand equity is built when guests repeatedly experience the brand promise being kept, leading to trust, loyalty, and premium pricing power.
A restaurant is considering influencer marketing. The most important criterion for selecting an influencer is:
Answer: The influencer's audience matches the restaurant's target demographic
Audience alignment ensures the influencer's followers are likely to visit the restaurant, maximizing the return on the partnership.
When a restaurant rebrands, which stakeholder group must be communicated to first?
Answer: Internal staff and franchisees
Internal alignment ensures staff and franchise partners understand and can represent the new brand before it is communicated externally.