Ethics & Professional Conduct Flashcards
7 cards from real CRP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Ethics & Professional Conduct flashcards as text
What is the primary purpose of a research ethics review board (IRB) in market and social research?
Answer: To evaluate proposed research for protection of human subjects and adherence to ethical standards
IRBs protect human research subjects by reviewing study designs for ethical compliance before data collection begins.
A CRP publishes a white paper sponsored by a trade association. What disclosure is ethically required?
Answer: The sponsoring organization must be identified in the publication
Transparency requires identifying research sponsors in publications so readers can assess potential bias in the research or its presentation.
When is it ethical to use client data collected for one research project in a new, separate project?
Answer: Only when respondents originally consented to such secondary use
Secondary use of research data is only ethical when participants originally provided informed consent specifically authorizing that type of reuse.
A researcher discovers that a survey panel provider has been using dark patterns to recruit members. The ethical action is to:
Answer: Cease use of the panel and source respondents through ethical recruitment methods
Using respondents obtained through deceptive or manipulative recruitment undermines voluntary participation and taints the validity of consent.
Which behavior constitutes 'sugging' (selling under the guise of research)?
Answer: Using a research interview as a pretext to pitch products or services
Sugging involves misrepresenting a sales or promotional contact as a research study, which violates informed consent and damages public trust in research.
A CRP is asked to design a study with leading questions that favor the client's product. The ethical response is to:
Answer: Refuse and explain that biased questionnaire design undermines research validity and professional standards
Designing deliberately biased instruments violates professional standards for objectivity and produces data that cannot support valid conclusions.
What is the ethical obligation when a CRP discovers a significant error in a published research report?
Answer: Issue a correction or retraction promptly, even if it is professionally embarrassing
Professional integrity requires timely, public correction of errors regardless of reputational consequences, to prevent ongoing reliance on faulty findings.