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Ethics & Professional Conduct Flashcards

7 cards from real CRP practice questions. Tap to flip, then mark Knew It or Still Learning โ€” missed cards come back until you master them.

Read the first 7 Ethics & Professional Conduct flashcards as text
  1. A researcher discovers mid-study that a competitor published nearly identical findings. What is the most ethical course of action?

    Answer: Continue the study and note the prior publication, adding value through replication or extension

    Replication and extension of prior research is scientifically valuable; researchers should continue transparently and cite the prior work.

  2. Under ESOMAR guidelines, how long should research data that can identify respondents be retained after a project concludes?

    Answer: No longer than necessary for the research purpose, per agreed data retention policies

    ESOMAR requires that identifiable data be retained only as long as necessary for the stated research purpose and per established retention policies.

  3. A client pressures a CRP to omit statistically significant but unfavorable findings from the final report. The researcher should:

    Answer: Report all significant findings fully, regardless of client preference

    Professional integrity requires reporting all significant findings accurately, even when they conflict with client expectations.

  4. Which scenario best illustrates a conflict of interest in market research?

    Answer: A research firm studies a company in which its principal investigator holds stock

    Financial interest in the subject of research creates a conflict of interest that must be disclosed or resolved.

  5. When debriefing respondents after a study that used deception, the researcher must:

    Answer: Provide a full explanation of the true purpose and allow respondents to withdraw their data

    Ethical standards require a full debriefing that discloses the true purpose and gives respondents the option to withdraw their data.

  6. A CRP is approached by a journalist requesting access to raw interview transcripts. What should the researcher do?

    Answer: Refuse unless respondents have explicitly consented to such disclosure

    Respondent confidentiality means data can only be shared with third parties if respondents have given explicit prior consent to that specific type of disclosure.

  7. Which principle underpins the concept of 'research on research' (RoR) in professional conduct?

    Answer: Improving research quality and methodology through systematic evaluation of research practices

    Research on research (RoR) aims to improve the quality, reliability, and validity of research methods through systematic methodological evaluation.