Crowdfunding Videos Trivia 5 ā Questions and Answers
Question 1: What does 'video completion rate' measure in crowdfunding analytics?
- How many videos a creator has made
- The percentage of viewers who watch the video to the end (Correct answer)
- The final backer count at campaign close
- How long the video took to produce
Correct answer: The percentage of viewers who watch the video to the end
Video completion rate tracks what fraction of viewers watch all the way through, indicating how well the video retains audience attention.
Question 2: Which narration style is used when text appears on screen to describe the product while music plays but no voiceover is heard?
- Voiceover narration
- Silent text-driven video (Correct answer)
- Talking head format
- Documentary style
Correct answer: Silent text-driven video
Silent text-driven videos rely on on-screen captions and music, making them effective for social media autoplay where sound is off by default.
Question 3: What is the typical recommended resolution for uploading crowdfunding campaign videos to Kickstarter or Indiegogo?
- 480p SD
- 720p HD minimum, 1080p preferred (Correct answer)
- 4K UHD required
- 360p for faster loading
Correct answer: 720p HD minimum, 1080p preferred
Platforms like Kickstarter recommend at least 720p HD, with 1080p being the preferred standard for clear, professional-looking campaign videos.
Question 4: Which psychological principle explains why crowdfunding videos show a countdown timer or 'only X days left' messaging?
- Reciprocity
- Social proof
- Scarcity and urgency (Correct answer)
- Authority bias
Correct answer: Scarcity and urgency
Scarcity and urgency messaging triggers loss aversionāpeople act faster when they fear missing out on a limited-time opportunity.
Question 5: What is a 'backer update video' in the context of an ongoing crowdfunding campaign?
- The original pitch video with new graphics
- A progress video sent to existing backers sharing milestones or challenges (Correct answer)
- A video ad targeting new potential backers
- The final delivery confirmation video
Correct answer: A progress video sent to existing backers sharing milestones or challenges
Backer update videos keep existing supporters informed about production progress, building trust and encouraging them to share the campaign with others.
Question 6: Which lighting setup using three light sources (key, fill, and back) is the professional standard for crowdfunding talking-head videos?
- One-point lighting
- Two-point lighting
- Three-point lighting (Correct answer)
- Ring light only
Correct answer: Three-point lighting
Three-point lighting uses a key light for primary illumination, a fill light to soften shadows, and a back light to separate the subject from the background.
Question 7: What was notable about the crowdfunding video for the 'Coolest Cooler' campaign that raised over $13 million on Kickstarter?
- It was completely animated
- It was shot in space
- It showed the cooler with a blender, Bluetooth speaker, and multiple lifestyle features in an upbeat video (Correct answer)
- It featured a famous chef as host
Correct answer: It showed the cooler with a blender, Bluetooth speaker, and multiple lifestyle features in an upbeat video
The Coolest Cooler video showcased the product's many featuresāincluding a built-in blender and Bluetooth speakerāin vibrant outdoor party settings that resonated with backers.
Crowdfunding Videos Trivia 5
What does 'video completion rate' measure in crowdfunding analytics?