Crowdfunding Videos Trivia 3 — Questions and Answers
Question 1: What is 'B-roll' footage in a crowdfunding video?
- The opening shot of the video
- Supplemental footage that supports the main narrative (Correct answer)
- A backup version of the video
- The final call-to-action segment
Correct answer: Supplemental footage that supports the main narrative
B-roll is secondary footage—product close-ups, lifestyle shots, manufacturing clips—that cuts away from the main speaker to enrich storytelling.
Question 2: Which aspect ratio is considered optimal for crowdfunding videos displayed on most campaign pages?
- 4:3
- 1:1
- 16:9 (Correct answer)
- 9:16
Correct answer: 16:9
16:9 widescreen is the standard horizontal format used on campaign pages like Kickstarter and Indiegogo for desktop and mobile viewing.
Question 3: What is the recommended minimum audio quality standard for a professional crowdfunding video?
- Built-in laptop microphone
- External lavalier or shotgun microphone (Correct answer)
- Phone speaker recording
- Voiceover added in post only
Correct answer: External lavalier or shotgun microphone
External microphones like lavalier (clip-on) or shotgun mics capture clean audio, which viewers prioritize over video quality.
Question 4: What crowdfunding video technique involves showing the product being used in real-world scenarios rather than in a studio?
- Green screen filming
- Lifestyle shooting (Correct answer)
- Animated explainer
- Whiteboard video
Correct answer: Lifestyle shooting
Lifestyle shooting places the product in authentic environments showing real use cases, which helps backers visualize owning the product.
Question 5: Which famous 'Dollar Shave Club' video element made it go viral and is often studied in crowdfunding video courses?
- Celebrity cameo appearance
- Humorous direct-to-camera monologue by the founder (Correct answer)
- High-budget special effects
- Silent product demonstration
Correct answer: Humorous direct-to-camera monologue by the founder
Dollar Shave Club's viral video featured founder Michael Dubin's deadpan comedic monologue walking through a warehouse, which felt authentic and entertaining.
Question 6: What is 'A/B testing' in the context of crowdfunding video thumbnails?
- Filming two different videos
- Testing two thumbnail images to see which drives more clicks (Correct answer)
- Using two cameras simultaneously
- Releasing videos on two platforms
Correct answer: Testing two thumbnail images to see which drives more clicks
A/B testing shows different thumbnail variants to different audience segments to determine which image generates higher click-through rates.
Question 7: Which crowdfunding platform requires campaigns to include a video as a mandatory element for launch?
- GoFundMe
- Kickstarter
- Patreon
- None—all platforms make video optional (Correct answer)
Correct answer: None—all platforms make video optional
No major crowdfunding platform mandates video, but platforms like Kickstarter strongly encourage it because campaigns with video perform significantly better.
Crowdfunding Videos Trivia 3
What is 'B-roll' footage in a crowdfunding video?