Crowdfunding Videos Campaign Marketing and Promotion 2

Question 1

What is 'influencer marketing' in the context of crowdfunding video campaigns?

Accepted Answer

Partnering with social media personalities to share or feature your campaign video with their followers

Answer

Hiring a professional actor to appear in the campaign video

Answer

Purchasing banner ads on influencer websites

Answer

Attending influencer marketing conferences to network

Question 2

What metric best measures the effectiveness of a crowdfunding video in converting viewers into backers?

Accepted Answer

Video-to-pledge conversion rate (percentage of viewers who back the campaign)

Answer

Total video view count

Answer

Average video watch time in seconds

Answer

Number of video shares on social media

Question 3

Why is email marketing an effective channel for distributing a crowdfunding video?

Accepted Answer

Email subscribers are already warm leads who have opted in, making them more likely to watch and back

Answer

Email platforms automatically embed and autoplay videos in all clients

Answer

Email marketing is free of all US regulations

Answer

Email campaigns guarantee same-day pledges

Question 4

What is 'retargeting' as applied to crowdfunding video ads in the US?

Accepted Answer

Serving ads to people who previously watched your video or visited your campaign page

Answer

Re-uploading a video with a new thumbnail after poor performance

Answer

Reposting campaign videos on new platforms after the campaign ends

Answer

Editing and re-releasing the video with updated content mid-campaign

Question 5

How does video SEO help a crowdfunding campaign on YouTube?

Accepted Answer

Optimizing titles, descriptions, and tags increases the chance of the video appearing in YouTube search results for relevant terms

Answer

YouTube SEO automatically boosts the campaign on Kickstarter search

Answer

YouTube SEO reduces the video's file size for faster loading

Answer

SEO prevents copyright claims on royalty-free music in the video

Question 6

What is a 'press kit' and how does a crowdfunding video factor into it?

Accepted Answer

A collection of media assets including the campaign video, images, and key facts given to journalists and bloggers to facilitate coverage

Answer

A physical box of product samples sent to journalists

Answer

A paid press release distribution service

Answer

A video montage of press coverage used as social proof in the campaign