Crowdfunding Videos Campaign Marketing and Promotion 2 — Questions and Answers
Question 1: What is 'influencer marketing' in the context of crowdfunding video campaigns?
- Hiring a professional actor to appear in the campaign video
- Partnering with social media personalities to share or feature your campaign video with their followers (Correct answer)
- Purchasing banner ads on influencer websites
- Attending influencer marketing conferences to network
Correct answer: Partnering with social media personalities to share or feature your campaign video with their followers
Influencers with relevant audiences can dramatically expand a campaign's reach by lending their credibility and follower base.
Question 2: What metric best measures the effectiveness of a crowdfunding video in converting viewers into backers?
- Total video view count
- Video-to-pledge conversion rate (percentage of viewers who back the campaign) (Correct answer)
- Average video watch time in seconds
- Number of video shares on social media
Correct answer: Video-to-pledge conversion rate (percentage of viewers who back the campaign)
Conversion rate directly ties video performance to campaign success, showing how many viewers the video persuades to pledge.
Question 3: Why is email marketing an effective channel for distributing a crowdfunding video?
- Email platforms automatically embed and autoplay videos in all clients
- Email subscribers are already warm leads who have opted in, making them more likely to watch and back (Correct answer)
- Email marketing is free of all US regulations
- Email campaigns guarantee same-day pledges
Correct answer: Email subscribers are already warm leads who have opted in, making them more likely to watch and back
An opt-in email list represents an audience that already trusts and is interested in the creator, producing higher engagement than cold channels.
Question 4: What is 'retargeting' as applied to crowdfunding video ads in the US?
- Re-uploading a video with a new thumbnail after poor performance
- Serving ads to people who previously watched your video or visited your campaign page (Correct answer)
- Reposting campaign videos on new platforms after the campaign ends
- Editing and re-releasing the video with updated content mid-campaign
Correct answer: Serving ads to people who previously watched your video or visited your campaign page
Retargeting reaches people already familiar with the campaign, requiring less persuasion and delivering higher ROI than cold audiences.
Question 5: How does video SEO help a crowdfunding campaign on YouTube?
- YouTube SEO automatically boosts the campaign on Kickstarter search
- Optimizing titles, descriptions, and tags increases the chance of the video appearing in YouTube search results for relevant terms (Correct answer)
- YouTube SEO reduces the video's file size for faster loading
- SEO prevents copyright claims on royalty-free music in the video
Correct answer: Optimizing titles, descriptions, and tags increases the chance of the video appearing in YouTube search results for relevant terms
YouTube is the second-largest search engine, so SEO-optimized video content can drive organic discovery from potential backers searching related topics.
Question 6: What is a 'press kit' and how does a crowdfunding video factor into it?
- A physical box of product samples sent to journalists
- A collection of media assets including the campaign video, images, and key facts given to journalists and bloggers to facilitate coverage (Correct answer)
- A paid press release distribution service
- A video montage of press coverage used as social proof in the campaign
Correct answer: A collection of media assets including the campaign video, images, and key facts given to journalists and bloggers to facilitate coverage
A professional press kit makes it easy for media outlets to cover the campaign, and a polished video is often the centerpiece asset they embed.
Crowdfunding Videos Campaign Marketing and Promotion 2
What is 'influencer marketing' in the context of crowdfunding video campaigns?