CRM Menu Engineering & Development 2

Question 1

When developing a new menu, which approach best ensures items are operationally feasible?

Accepted Answer

Considering kitchen capacity, staff skill level, and equipment availability

Answer

Selecting dishes based solely on current food trends

Answer

Copying successful items from competitor menus

Answer

Maximizing the number of menu categories to appeal to more guests

Question 2

Menu psychology research suggests that prices listed without dollar signs tend to:

Accepted Answer

Reduce the psychological impact of spending

Answer

Confuse customers about the actual cost

Answer

Increase the perceived value of the restaurant

Answer

Lower the average check size

Question 3

A restaurant calculates its menu mix percentage by:

Accepted Answer

Dividing the number of times an item is sold by total covers and multiplying by 100

Answer

Dividing total revenue by the number of menu items

Answer

Subtracting food cost from the selling price of each item

Answer

Dividing the food cost by the item's selling price

Question 4

Which of the following best describes a 'cyclical menu'?

Accepted Answer

A menu that rotates on a set schedule such as weekly or monthly

Answer

A menu that changes based solely on customer feedback

Answer

A menu that features one featured item per day

Answer

A menu used exclusively during special catering events

Question 5

When pricing a new menu item, which method sets the selling price based on a desired food cost percentage?

Accepted Answer

Cost-plus pricing

Answer

Competitive pricing

Answer

Value-based pricing

Answer

Psychological pricing

Question 6

What is the recommended food cost percentage range for most full-service restaurants?

Accepted Answer

28–35%

Answer

5–15%

Answer

45–55%

Answer

60–70%

Question 7

Which menu type offers the most operational efficiency for high-volume, quick-service restaurants?

Accepted Answer

Limited or focused menu with fewer items

Answer

À la carte menu with unlimited customization

Answer

Table d'hôte prix fixe menu with multiple courses

Answer

Tasting menu with 10 or more courses