Practice Test GeeksCRM - Certified Relationship Manager Practice Test
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CRM Technology & Data Management Flashcards

6 cards from real CRM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 CRM Technology & Data Management flashcards as text

  1. The term 'data enrichment' in CRM refers to:

    Answer: Enhancing existing client records with additional information from internal or external data sources

    Data enrichment supplements existing CRM records with additional information—such as firmographic data or social profiles—to create a more complete client picture.

  2. Under GDPR principles that many U.S. financial firms adopt voluntarily, 'data minimization' means:

    Answer: Only collecting and retaining client data that is necessary for the specified purpose

    Data minimization is the principle that organizations should collect and keep only the data strictly needed for legitimate business purposes, reducing privacy risk.

  3. What is the purpose of CRM 'dashboards' for a relationship manager?

    Answer: To provide a real-time visual summary of key metrics—client activity, pipeline health, tasks due—enabling data-driven decisions

    Dashboards aggregate and visualize key performance indicators in real time, helping relationship managers quickly assess their portfolio and prioritize actions.

  4. A CRM data breach involving nonpublic personal information (NPI) requires a financial firm to:

    Answer: Notify affected clients, regulators, and follow the firm's incident response plan

    U.S. regulations including GLBA and state breach notification laws require timely notification to affected clients and relevant regulators following a data breach.

  5. In CRM analytics, 'churn prediction' models are designed to:

    Answer: Identify clients who are at high risk of leaving the firm based on behavioral signals

    Churn prediction models analyze engagement patterns, complaint history, and transaction behavior to flag at-risk clients before they actually leave.

  6. The primary benefit of a mobile CRM application for a field-based relationship manager is:

    Answer: Access to client data, notes, and task management in real time from any location

    Mobile CRM empowers relationship managers to access complete client information and capture interaction notes immediately during or after client meetings, regardless of location.