CRE Technology & Research Tools 1

Question 1

What does CATI stand for in the context of market research data collection?

Accepted Answer

Computer-Assisted Telephone Interviewing

Answer

CATI (Computer-Assisted Telephone Interviewing) is a data collection method where interviewers conduct surveys via phone while entering responses directly into a computer system.

Question 2

Which type of software is most commonly used by research firms to manage online survey panels and respondent databases?

Accepted Answer

Panel Management Software

Answer

Panel management software is specifically designed to recruit, manage, track, and maintain online survey panels and respondent databases for research firms.

Question 3

A researcher wants to analyze open-ended survey responses at scale. Which technology category is best suited for this task?

Accepted Answer

Natural Language Processing (NLP) tools

Answer

NLP tools can automatically categorize, code, and extract themes from large volumes of open-ended text responses, making them ideal for qualitative text analysis at scale.

Question 4

Which research technology platform is specifically designed to facilitate online focus group discussions with geographically dispersed participants?

Accepted Answer

Virtual qualitative research platforms

Answer

Virtual qualitative research platforms (e.g., QualBoard, Recollective) are designed to host online focus groups, allowing moderators and participants to interact asynchronously or synchronously regardless of location.

Question 5

What is the primary advantage of using CAPI (Computer-Assisted Personal Interviewing) over traditional paper-based surveys?

Accepted Answer

It automatically skips irrelevant questions via programmed logic

Answer

CAPI systems use skip logic and branching programmed into the software, ensuring interviewers only ask relevant questions and reducing data entry errors compared to paper-based methods.

CRE - Certified Research Expert Practice Test

CRE - Certified Research Expert Practice Test

CRE Technology & Research Tools 1