CRE CRE Survey Design & Questionnaire Development

Question 1

Which type of question should be used when you want respondents to rate their satisfaction on a 1–5 scale?

Accepted Answer

Likert scale question

Answer

A Likert scale question captures degree of agreement or satisfaction across a defined range of response options.

Question 2

What is 'double-barreled' question bias in survey design?

Accepted Answer

Asking two separate issues in one question

Answer

A double-barreled question asks about two distinct issues simultaneously, making it impossible for respondents to answer accurately.

Question 3

In survey research, what is the primary purpose of a pilot test?

Accepted Answer

To identify unclear or problematic questions before full deployment

Answer

A pilot test reveals ambiguous wording, technical issues, and respondent confusion before the survey is distributed widely.

Question 4

Which response scale option is used to allow respondents to indicate they have no opinion?

Accepted Answer

Neutral/Neither option

Answer

Including a 'Neutral' or 'Neither' midpoint lets respondents accurately reflect genuine indifference rather than guessing.

Question 5

What does question sequencing in survey design primarily affect?

Accepted Answer

Respondent bias and drop-off rates

Answer

The order of questions can prime respondents' thinking, influence answers to subsequent items, and affect whether they complete the survey.

CRE - Certified Research Expert Practice Test