CRE CRE Survey Design & Questionnaire Development 2

Question 1

What is the main advantage of using closed-ended questions over open-ended questions in a large-scale survey?

Accepted Answer

They are easier to code and analyze quantitatively

Answer

Closed-ended questions produce standardized responses that can be efficiently coded, tabulated, and compared across large samples.

Question 2

Which of the following best describes 'acquiescence bias' in survey research?

Accepted Answer

Respondents tending to agree with statements regardless of content

Answer

Acquiescence bias (yes-saying) occurs when respondents systematically agree with items irrespective of their true opinion.

Question 3

What is the purpose of using 'reverse-coded' items in a survey scale?

Accepted Answer

To detect and reduce acquiescence and inattentive responding

Answer

Reverse-coded items require respondents to disagree in order to score positively on the construct, exposing careless or yes-saying patterns.

Question 4

In online survey design, what does 'survey fatigue' typically result in?

Accepted Answer

Increased random or careless responses toward the end

Answer

As surveys grow longer, respondents become fatigued and may rush, select random answers, or abandon the survey, degrading data quality.

Question 5

Which scaling technique asks respondents to distribute a fixed number of points among several items to reflect relative importance?

Accepted Answer

Constant sum scale

Answer

A constant sum scale forces respondents to allocate a fixed total (e.g., 100 points) across items, revealing relative priorities.

CRE - Certified Research Expert Practice Test