CRE Survey Design & Questionnaire Development Flashcards

Which type of question should be used when you want respondents to rate their satisfaction on a 1–5 scale?

Answer: Likert scale question

A Likert scale question captures degree of agreement or satisfaction across a defined range of response options.

What is 'double-barreled' question bias in survey design?

Answer: Asking two separate issues in one question

A double-barreled question asks about two distinct issues simultaneously, making it impossible for respondents to answer accurately.

In survey research, what is the primary purpose of a pilot test?

Answer: To identify unclear or problematic questions before full deployment

A pilot test reveals ambiguous wording, technical issues, and respondent confusion before the survey is distributed widely.

Which response scale option is used to allow respondents to indicate they have no opinion?

Answer: Neutral/Neither option

Including a 'Neutral' or 'Neither' midpoint lets respondents accurately reflect genuine indifference rather than guessing.

What does question sequencing in survey design primarily affect?

Answer: Respondent bias and drop-off rates

The order of questions can prime respondents' thinking, influence answers to subsequent items, and affect whether they complete the survey.

When designing a questionnaire for a US national study, why is it important to pre-test across diverse demographic groups?

Answer: To ensure questions are understood consistently across different subpopulations

Language, cultural references, and literacy levels vary across demographics, so pre-testing ensures questions are universally clear and unbiased.