CRE Survey Design & Questionnaire Development Flashcards

What is a 'skip logic' or 'branching' feature in questionnaire design?

Answer: Routing respondents to different questions based on prior answers

Skip logic directs respondents to relevant questions based on previous answers, making the survey more efficient and reducing irrelevant items.

Which of the following is an example of a leading question?

Answer: Don't you agree that our service is excellent?

A leading question implies a preferred answer, nudging respondents toward a particular response and biasing the data.

What is the 'funnel technique' in questionnaire design?

Answer: Starting with broad general questions and narrowing to specific ones

The funnel technique begins with broad, easy questions to engage respondents and gradually moves toward more specific or sensitive topics.

Which reliability measure evaluates internal consistency across all items in a multi-item scale?

Answer: Cronbach's alpha

Cronbach's alpha measures how closely related a set of items are as a group, with values ≥0.70 generally considered acceptable for research scales.

What is the key risk of using jargon or technical terminology in a survey questionnaire?

Answer: Respondents may misunderstand questions, producing inaccurate data

Technical jargon can confuse respondents who are unfamiliar with the terms, leading them to guess or interpret questions differently than intended.

In matrix/grid questions on a survey, what is a common design pitfall to avoid?

Answer: Including too many rows, causing straight-lining by fatigued respondents

Long matrix grids cause respondents to 'straight-line' (select the same column for every row) to finish quickly, compromising data validity.