CRE Survey Design & Questionnaire Development Flashcards

What is the main advantage of using closed-ended questions over open-ended questions in a large-scale survey?

Answer: They are easier to code and analyze quantitatively

Closed-ended questions produce standardized responses that can be efficiently coded, tabulated, and compared across large samples.

Which of the following best describes 'acquiescence bias' in survey research?

Answer: Respondents tending to agree with statements regardless of content

Acquiescence bias (yes-saying) occurs when respondents systematically agree with items irrespective of their true opinion.

What is the purpose of using 'reverse-coded' items in a survey scale?

Answer: To detect and reduce acquiescence and inattentive responding

Reverse-coded items require respondents to disagree in order to score positively on the construct, exposing careless or yes-saying patterns.

In online survey design, what does 'survey fatigue' typically result in?

Answer: Increased random or careless responses toward the end

As surveys grow longer, respondents become fatigued and may rush, select random answers, or abandon the survey, degrading data quality.

Which scaling technique asks respondents to distribute a fixed number of points among several items to reflect relative importance?

Answer: Constant sum scale

A constant sum scale forces respondents to allocate a fixed total (e.g., 100 points) across items, revealing relative priorities.

Why is it best practice to place sensitive or personal demographic questions at the END of a survey?

Answer: Respondents are more likely to complete the survey before encountering sensitive items

Placing sensitive questions at the end preserves completion rates because respondents have already invested effort in answering substantive items.