CRA CRA Merchandising & Category Management

Question 1

What is the primary goal of category management in retail?

Accepted Answer

Managing product categories as strategic business units to maximize consumer value and retailer profitability

Answer

Reducing the number of SKUs in each department

Answer

Centralizing all purchasing decisions with a single buyer

Answer

Eliminating underperforming store locations

Question 2

What does a planogram define in retail merchandising?

Accepted Answer

The specific placement and quantity of products on shelves

Answer

Employee scheduling for each store section

Answer

Promotional discount percentages by season

Answer

Vendor delivery schedules

Question 3

In category management, what is a 'category captain'?

Accepted Answer

A key supplier chosen to advise the retailer on managing a category

Answer

The store manager responsible for a product section

Answer

A software platform for planogram creation

Answer

An analyst who tracks category KPIs

Question 4

Which role does an 'end-cap' play in retail merchandising?

Accepted Answer

It provides high-visibility shelf space at the end of an aisle, typically used for promotions

Answer

It marks the store's checkout zone

Answer

It tracks loss prevention incidents

Answer

It identifies clearance merchandise

Question 5

What does 'facings' refer to in shelf management?

Accepted Answer

The number of product units visible to the shopper from the front of the shelf

Answer

Store employee uniforms

Answer

Signage directing customers to departments

Answer

The forward-facing section of a store entrance

Question 6

A retail analyst is tasked with reducing SKU proliferation. What is the main benefit of this effort?

Accepted Answer

Simplifying assortment to improve inventory efficiency and shopper clarity

Answer

Increasing the number of vendor partnerships

Answer

Expanding store square footage

Answer

Adding more promotional price points