CRA CRA Customer Analytics & Consumer Behavior

Question 1

Which metric measures the percentage of shoppers who make a purchase after entering a store?

Accepted Answer

Conversion rate

Answer

Basket size

Answer

Foot traffic index

Answer

Dwell time

Question 2

What does 'shopper basket size' refer to in retail analytics?

Accepted Answer

Average number of items or dollar value per transaction

Answer

Physical dimensions of shopping carts

Answer

Total weekly store revenue

Answer

Number of loyalty members

Question 3

A retail analyst notices a high browse-to-buy ratio online. What does this indicate?

Accepted Answer

Shoppers visit but do not complete purchases

Answer

Strong customer loyalty

Answer

Low product return rates

Answer

High average order value

Question 4

Which customer segmentation model divides shoppers based on Recency, Frequency, and Monetary value?

Accepted Answer

RFM analysis

Answer

NPS segmentation

Answer

Cohort analysis

Answer

ABC classification

Question 5

What is 'share of wallet' in consumer behavior analysis?

Accepted Answer

Percentage of category spending a customer gives to one retailer

Answer

Total household income spent on groceries

Answer

Credit card penetration among loyalty members

Answer

Coupon redemption rate

Question 6

In heatmap analysis of store layouts, what does a 'cold zone' represent?

Accepted Answer

Areas with very low shopper traffic or dwell time

Answer

Refrigerated product sections

Answer

Promotional end-caps

Answer

High-velocity SKU locations