Technology & Digital Tools Flashcards
7 cards from real CRA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Technology & Digital Tools flashcards as text
Which technology allows a retailer to track individual product units from manufacturer to customer using unique serial numbers?
Answer: Item-level RFID tracking
Item-level RFID assigns a unique electronic tag to each unit, enabling precise tracking of individual items throughout the entire supply chain.
A retailer's CRM system segments customers into 'lapsed,' 'at-risk,' and 'loyal' categories. What analytical technique drives this segmentation?
Answer: RFM (Recency, Frequency, Monetary) analysis
RFM analysis scores customers on how recently they purchased, how often, and how much they spend, enabling targeted retention strategies.
What is the primary role of a Content Management System (CMS) in retail e-commerce operations?
Answer: Managing and publishing website content without requiring developer coding
A CMS allows merchandisers and marketers to create, edit, and publish product pages and promotional content without writing code.
In retail technology, what does 'headless commerce' architecture mean?
Answer: Decoupling the front-end presentation layer from the back-end commerce engine
Headless commerce separates the customer-facing front end from the back-end platform, allowing retailers to deliver custom experiences across any touchpoint via APIs.
A retailer uses 'attribute-based' product data management. What is the main advantage for shoppers?
Answer: Richer filtering and search (e.g., by color, size, material) on product pages
Structured product attributes allow e-commerce sites to power faceted navigation, letting shoppers filter results by specific characteristics.
Which technology enables retailers to offer personalized product recommendations on their website in real time?
Answer: Collaborative filtering and machine learning recommendation engines
Recommendation engines use collaborative filtering (what similar customers bought) and browsing behavior signals to surface relevant products instantly.
A CRA evaluates a retailer's 'dark store' strategy. What defines a dark store?
Answer: A retail location repurposed as a fulfillment center closed to public shoppers
Dark stores are former retail locations converted into local fulfillment hubs to speed up online order picking and last-mile delivery.