CPW Writing for Digital Media 3

Question 1

Which social media platform's algorithm most heavily weights 'dwell time' as a signal for content promotion?

Accepted Answer

TikTok

Answer

TikTok's algorithm uses completion rate and watch time (dwell time) as primary signals to push content to wider audiences.

Question 2

What writing technique involves placing the most newsworthy information at the top of a digital article?

Accepted Answer

The inverted pyramid

Answer

The inverted pyramid puts the most critical who/what/when/where/why details first, then supporting facts, then background.

Question 3

What is a 'content pillar' in a digital content strategy?

Accepted Answer

A comprehensive long-form piece that supports multiple related shorter pieces

Answer

A content pillar is a broad, authoritative resource on a core topic that links to and from more specific cluster content.

Question 4

Which practice is considered a black-hat SEO writing technique that should be avoided?

Accepted Answer

Keyword stuffing to inflate keyword density

Answer

Keyword stuffing—overloading content with keywords unnaturally—violates search engine guidelines and can result in ranking penalties.

Question 5

What does a 'canonical tag' help a digital writer manage?

Accepted Answer

Duplicate content issues across similar URLs

Answer

A canonical tag tells search engines which version of a duplicate or similar page should be treated as the authoritative source.

(CPW) Certified Professional Writer Practice Test