CPW Ethics & Professional Standards 3

Question 1

A freelance writer is offered a free luxury trip by a tourism board in exchange for writing a favorable article. What is the most ethical course of action?

Accepted Answer

Accept the trip and disclose the arrangement in the article

Answer

If accepting a sponsored trip, full disclosure of the arrangement to readers is the ethical minimum required to maintain transparency.

Question 2

Which of the following best defines the ethical principle of 'accuracy' for professional writers?

Accepted Answer

Ensuring all facts, statistics, and attributions are verified and correct

Answer

Accuracy requires that writers verify facts, attribute information correctly, and present information that is truthful and not misleading.

Question 3

A writer is contracted to produce content that they believe is misleading to consumers. According to professional ethics, what should the writer do?

Accepted Answer

Raise concerns with the client and, if unresolved, decline the work

Answer

Professional writers share ethical responsibility for the content they produce and should refuse work that misleads consumers if the client will not address concerns.

Question 4

What is the purpose of a written contract between a freelance writer and a client?

Accepted Answer

To protect both parties by clearly defining deliverables, rights, deadlines, and payment

Answer

A written contract protects both the writer and client by establishing clear expectations for scope, compensation, rights, and deadlines.

Question 5

Under the FTC's Endorsement Guides, when must a blogger disclose a material connection to a brand?

Accepted Answer

Whenever there is any financial, employment, or gifting relationship that could affect endorsements

Answer

The FTC requires disclosure of any material connection—including free products, payments, or discounts—that could influence the credibility of an endorsement.

(CPW) Certified Professional Writer Practice Test

(CPW) Certified Professional Writer Practice Test

CPW Ethics & Professional Standards 3