Business Management & Marketing for Pet Stylists Flashcards
7 cards from real CPS practice questions. Tap to flip, then mark Knew It or Still Learning โ missed cards come back until you master them.
Read the first 7 Business Management & Marketing for Pet Stylists flashcards as text
A groomer wants to expand services to include mobile grooming. The initial investment in a van and equipment is considered a:
Answer: Capital expenditure
A capital expenditure (CapEx) is a major investment in long-term assets like equipment or vehicles that benefits the business over multiple years.
Which social media platform is generally considered most effective for pet service businesses due to its visual format?
Answer: Instagram
Instagram's image- and video-centric format makes it ideal for showcasing grooming transformations and building a visual brand for pet services.
A client's pet is injured during grooming. What should the groomer do FIRST?
Answer: Provide immediate first aid and notify the pet owner promptly
Providing immediate first aid and promptly notifying the owner is both ethically required and helps maintain trust; transparency prevents larger legal issues.
What does the term 'average ticket value' mean for a grooming salon?
Answer: The average revenue earned per appointment
Average ticket value is calculated by dividing total revenue by the number of appointments, showing how much is earned on average per visit.
A groomer creates a loyalty card where every 10th groom is free. This strategy primarily aims to:
Answer: Increase client retention and repeat visits
Loyalty programs reward repeat business, encouraging clients to return consistently and building long-term relationships.
Which of the following best describes 'target market' in a pet grooming business context?
Answer: The specific group of pet owners most likely to use and pay for your services
A target market is the defined segment of potential customers whose needs, demographics, and behaviors align with what your business offers.
Which insurance type specifically protects a grooming business if a pet is accidentally injured on the premises?
Answer: Professional liability (care, custody, and control) insurance
Care, custody, and control (CCC) liability insurance covers injuries or death to animals in your care, which is essential for grooming businesses.