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Marketing and Public Relations Flashcards

7 cards from real CPRP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Marketing and Public Relations flashcards as text

  1. A parks department wants to reach Spanish-speaking residents who rarely use park facilities. Which marketing approach is MOST effective?

    Answer: Partner with Spanish-language media outlets and community organizations

    Partnering with trusted community organizations and Spanish-language media builds authentic relationships and reaches the target audience where they already engage.

  2. Which metric BEST measures the effectiveness of a parks department's social media campaign?

    Answer: Engagement rate including likes, shares, and comments relative to reach

    Engagement rate measures how actively the audience interacts with content, reflecting true campaign effectiveness beyond passive follower counts.

  3. A recreation center receives negative press coverage about unsafe conditions. What is the FIRST step in crisis communications?

    Answer: Acknowledge the situation and communicate what steps are being taken

    Acknowledging the issue and outlining corrective actions demonstrates transparency and accountability, which are essential for maintaining public trust.

  4. A parks department is developing a brand identity. Which element is MOST important to establish first?

    Answer: Core values and mission-aligned messaging

    Core values and mission-aligned messaging form the foundation of brand identity from which all visual and communication elements should flow.

  5. What is the purpose of a SWOT analysis in parks and recreation marketing planning?

    Answer: To evaluate Strengths, Weaknesses, Opportunities, and Threats to inform strategy

    A SWOT analysis provides a structured framework for assessing internal capabilities and external conditions to guide strategic marketing decisions.

  6. Which public relations strategy is MOST effective for building long-term community support for a new park bond measure?

    Answer: Conducting sustained community engagement, storytelling, and stakeholder education over time

    Sustained community engagement builds broad grassroots support and educates diverse stakeholders, which is essential for successful bond measures.

  7. A recreation department wants to promote youth summer programs to parents. Which communication channel typically yields the HIGHEST conversion rate for this audience?

    Answer: Email marketing to a segmented list of registered families

    Email marketing to segmented, opted-in lists of existing program families delivers targeted messaging to a pre-qualified audience with trackable results.