Marketing and Public Relations Flashcards
6 cards from real CPRP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Marketing and Public Relations flashcards as text
What is the primary goal of market segmentation in recreation marketing?
Answer: To identify distinct groups with similar needs to target with tailored messages
Market segmentation divides the total market into distinct groups (segments) of people with similar needs, characteristics, or behaviors that can be targeted with specific marketing approaches.
Which marketing concept focuses on satisfying customer needs while also benefiting society?
Answer: Societal marketing concept
The societal marketing concept holds that organizations should satisfy customer needs while also considering the well-being of society as a whole.
What type of communication strategy uses paid media placements to reach a target audience?
Answer: Advertising
Advertising involves paid placement of promotional messages in media channels to reach and persuade a target audience.
Which term describes the process of creating a distinct image or identity for a recreation organization?
Answer: Branding
Branding involves creating a distinctive identity (name, logo, visual elements, personality) that distinguishes an organization and creates recognition and loyalty.
What is the purpose of a focus group in recreation marketing research?
Answer: To gather in-depth qualitative feedback from a small representative group
A focus group is a qualitative research method that gathers in-depth opinions, attitudes, and feedback from a small representative group through guided discussion.
Which distribution channel allows recreation programs to reach customers directly without intermediaries?
Answer: Direct marketing
Direct marketing communicates directly with the target customer without intermediaries, using channels like direct mail, email, or agency websites.