CPRE Marketing and Public Relations 5

Question 1

Which approach is MOST consistent with integrated marketing communications (IMC) in parks and recreation?

Accepted Answer

Delivering a consistent core message across all channels while adapting format

Answer

IMC ensures that all communications—regardless of channel—reinforce the same brand message, building coherence and trust with the public.

Question 2

A parks department notices declining program registration among teens. The BEST first step is to:

Accepted Answer

Conduct focus groups or surveys with teens to understand barriers

Answer

Research with the target demographic identifies root causes—such as scheduling, relevance, or awareness gaps—before solutions are designed.

Question 3

What is the MAIN advantage of using a customer relationship management (CRM) system in a parks department?

Accepted Answer

It centralizes participant data to enable personalized and timely communications

Answer

A CRM system consolidates participant history and preferences, allowing agencies to send targeted communications that increase retention and satisfaction.

Question 4

When writing a press release for a new park opening, which element should appear FIRST?

Accepted Answer

The most newsworthy information (who, what, when, where, why)

Answer

The inverted pyramid structure places the most critical news facts in the opening paragraph so editors and readers grasp the story immediately.

Question 5

A parks agency's social media post about a safety incident receives a flood of negative comments. The recommended response is to:

Accepted Answer

Acknowledge concerns publicly, provide factual updates, and direct follow-up to a contact

Answer

Transparent, empathetic public acknowledgment with factual information demonstrates accountability and prevents further reputational damage.

CPRE - Certified Park and Recreation Executive Practice Test

CPRE - Certified Park and Recreation Executive Practice Test

CPRE Marketing and Public Relations 5