CPRE Marketing and Public Relations 4

Question 1

A parks department wants to reach low-income families who lack internet access. Which outreach channel is MOST effective?

Accepted Answer

Flyers distributed at schools and community centers

Answer

Physical flyers at high-traffic community locations reach populations with limited digital access more effectively than online channels.

Question 2

Which metric BEST measures the effectiveness of a parks department's media relations effort?

Accepted Answer

Earned media impressions and story placement rate

Answer

Earned media impressions and placement rate reflect actual audience reach from PR efforts, not just activity volume.

Question 3

A CPRE candidate is developing a brand identity for a new regional trail system. The FIRST step should be:

Accepted Answer

Conducting stakeholder and community input sessions

Answer

Brand development should begin with stakeholder and community input to ensure the identity reflects shared values and resonates with target audiences.

Question 4

During a public controversy over park fee increases, the communications director should prioritize:

Accepted Answer

Issuing a proactive statement explaining the rationale and community benefits

Answer

Proactive, transparent communication during controversy builds public trust and allows the agency to frame the narrative.

Question 5

A parks department's marketing plan should segment audiences primarily to:

Accepted Answer

Tailor messages and channels to the specific needs of different user groups

Answer

Audience segmentation enables targeted messaging that increases relevance, engagement, and program participation across diverse populations.

CPRE - Certified Park and Recreation Executive Practice Test

CPRE - Certified Park and Recreation Executive Practice Test

CPRE Marketing and Public Relations 4