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Marketing and Public Relations Flashcards

7 cards from real CPRE practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Marketing and Public Relations flashcards as text

  1. Which approach is MOST consistent with integrated marketing communications (IMC) in parks and recreation?

    Answer: Delivering a consistent core message across all channels while adapting format

    IMC ensures that all communications—regardless of channel—reinforce the same brand message, building coherence and trust with the public.

  2. A parks department notices declining program registration among teens. The BEST first step is to:

    Answer: Conduct focus groups or surveys with teens to understand barriers

    Research with the target demographic identifies root causes—such as scheduling, relevance, or awareness gaps—before solutions are designed.

  3. What is the MAIN advantage of using a customer relationship management (CRM) system in a parks department?

    Answer: It centralizes participant data to enable personalized and timely communications

    A CRM system consolidates participant history and preferences, allowing agencies to send targeted communications that increase retention and satisfaction.

  4. When writing a press release for a new park opening, which element should appear FIRST?

    Answer: The most newsworthy information (who, what, when, where, why)

    The inverted pyramid structure places the most critical news facts in the opening paragraph so editors and readers grasp the story immediately.

  5. A parks agency's social media post about a safety incident receives a flood of negative comments. The recommended response is to:

    Answer: Acknowledge concerns publicly, provide factual updates, and direct follow-up to a contact

    Transparent, empathetic public acknowledgment with factual information demonstrates accountability and prevents further reputational damage.

  6. Which pricing communication strategy is MOST effective for promoting equity-focused park programs?

    Answer: Prominently advertising scholarship, sliding-scale, and fee-waiver options alongside standard fees

    Proactively communicating financial assistance options reduces participation barriers and demonstrates the agency's commitment to equity.

  7. A CPRE manager is evaluating the ROI of a paid digital advertising campaign for summer camps. The MOST relevant data point is:

    Answer: Cost per registration attributed to the campaign

    Cost per registration directly links advertising spend to a measurable program outcome, enabling accurate ROI calculation.