Practice Test GeeksCPRE - Certified Park and Recreation Executive Practice Test
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Marketing and Public Relations Flashcards

7 cards from real CPRE practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Marketing and Public Relations flashcards as text

  1. A parks department wants to reach low-income families who lack internet access. Which outreach channel is MOST effective?

    Answer: Flyers distributed at schools and community centers

    Physical flyers at high-traffic community locations reach populations with limited digital access more effectively than online channels.

  2. Which metric BEST measures the effectiveness of a parks department's media relations effort?

    Answer: Earned media impressions and story placement rate

    Earned media impressions and placement rate reflect actual audience reach from PR efforts, not just activity volume.

  3. A CPRE candidate is developing a brand identity for a new regional trail system. The FIRST step should be:

    Answer: Conducting stakeholder and community input sessions

    Brand development should begin with stakeholder and community input to ensure the identity reflects shared values and resonates with target audiences.

  4. During a public controversy over park fee increases, the communications director should prioritize:

    Answer: Issuing a proactive statement explaining the rationale and community benefits

    Proactive, transparent communication during controversy builds public trust and allows the agency to frame the narrative.

  5. A parks department's marketing plan should segment audiences primarily to:

    Answer: Tailor messages and channels to the specific needs of different user groups

    Audience segmentation enables targeted messaging that increases relevance, engagement, and program participation across diverse populations.

  6. What is the purpose of a 'call to action' (CTA) in parks and recreation marketing materials?

    Answer: To prompt the audience to take a specific desired next step

    A CTA directs the audience toward a measurable behavior such as registering for a program, visiting a facility, or contacting the agency.

  7. A parks agency partners with a local business for a co-branded event sponsorship. The PRIMARY benefit for the agency is:

    Answer: Gaining additional resources and expanded audience reach

    Sponsorship partnerships provide financial resources, in-kind support, and access to the sponsor's customer base, amplifying the agency's reach.