VIP Exclusive
CPP Certified Pricing Professional VIP Practice Exam
CPP — The Certified Pricing Professional (CPP) credential is issued by the Professional Pricing Society (PPS). The exam covers pricing strategy, value-based pricing, analytics, competitive intelligence, price execution, and financial analysis across B2B and B2C contexts, and is typically administered as a proctored multiple-choice assessment.
30
Questions
120m
Time Limit
70.00%
To Pass
Question 1 of 30👑 VIP
A B2B software company is preparing to launch a new enterprise analytics platform. The product team has conducted in-depth interviews with 40 potential buyers and found that their primary economic benefit is reducing manual reporting labor by an estimated 120 hours per month per user at an average fully-loaded cost of $85/hour. The next-best competitive alternative costs $18,000/year. Using an economic value estimation (EVE) framework, what is the most appropriate starting point for setting the platform's price ceiling?
Questions 2–30 and full explanations are VIP-exclusive.