CPM Primary & Secondary Market Research 2

Question 1

A marketer wants to understand why customers abandoned their shopping carts on an e-commerce site. Which primary research method is MOST appropriate?

Accepted Answer

Conducting in-depth interviews with customers who abandoned carts

Answer

In-depth interviews gather firsthand qualitative insights directly from the individuals whose behavior you want to understand.

Question 2

Which of the following is an example of internal secondary data?

Accepted Answer

Sales transaction records from the company's own CRM system

Answer

Internal secondary data is information already collected by the organization itself, such as CRM sales records.

Question 3

What is the PRIMARY advantage of using syndicated research data?

Accepted Answer

It is cost-efficient because costs are shared across multiple subscribers

Answer

Syndicated research spreads data collection costs across many purchasing organizations, reducing the per-user cost significantly.

Question 4

A researcher administers the same survey twice to the same group two weeks apart and gets very similar results. This indicates the instrument has high:

Accepted Answer

Reliability

Answer

Reliability refers to the consistency of a measurement instrument when repeated under the same conditions.

Question 5

Which sampling method divides the population into subgroups and then randomly selects participants from each subgroup?

Accepted Answer

Stratified random sampling

Answer

Stratified random sampling ensures proportional representation by dividing the population into strata before randomly sampling within each.

(CPM) Certified Professional Marketer Practice Test

(CPM) Certified Professional Marketer Practice Test

CPM Primary & Secondary Market Research 2