CPM Platform Strategy & Community Mgmt 3

Question 1

Which framework is used to categorize social media users by their level of participation and content creation?

Accepted Answer

Forrester's Social Technographics Ladder

Answer

Forrester's Social Technographics Ladder segments users from Creators to Inactives based on how they engage with social content.

Question 2

A community manager notices a vocal minority of members are consistently violating community guidelines. The MOST effective long-term solution is to:

Accepted Answer

Establish and enforce clear community guidelines with consistent moderation

Answer

Consistently enforced community guidelines create predictable standards that protect the community culture without overreacting.

Question 3

What is 'dark social' in the context of platform analytics?

Accepted Answer

Private or non-trackable sharing channels like messaging apps and email

Answer

Dark social refers to content shared through private channels (WhatsApp, email, SMS) that analytics platforms cannot attribute to a source.

Question 4

A brand is selecting a platform for a visual product launch targeting Gen Z in the US. Which platform should receive the HIGHEST budget allocation?

Accepted Answer

TikTok

Answer

TikTok dominates Gen Z engagement in the US with short-form video content that drives product discovery and virality.

Question 5

In community management, what does 'UGC' stand for and why is it valuable?

Accepted Answer

User-Generated Content — builds authenticity and reduces content production costs

Answer

User-Generated Content created by community members builds social proof, authenticity, and reduces the brand's content creation burden.

(CPM) Certified Professional Marketer Practice Test