CPM Marketing Plan & SWOT Analysis 3

Question 1

Which component of the marketing plan translates strategies into specific tasks, assigns responsibilities, and sets deadlines?

Accepted Answer

Action programs

Answer

Action programs (or implementation plans) specify what will be done, who will do it, when it will be completed, and what it will cost.

Question 2

Rising raw material costs due to global supply chain disruptions should be listed under which SWOT category?

Accepted Answer

Threat

Answer

External factors beyond the company's control that could negatively impact performance, like supply chain disruptions, are classified as threats.

Question 3

A marketing plan objective states: 'Increase market share by 5% within 12 months.' This objective is best described as:

Accepted Answer

SMART — specific, measurable, achievable, relevant, and time-bound

Answer

The objective includes a specific metric (5%), a timeframe (12 months), and is tied to a measurable business outcome, satisfying SMART criteria.

Question 4

In the context of a SWOT analysis, a company's strong brand equity is an example of a:

Accepted Answer

Internal strength

Answer

Brand equity is an internal asset that gives the company a competitive advantage, making it an internal strength.

Question 5

Which section of the marketing plan directly links marketing spending to expected revenue outcomes?

Accepted Answer

Financial projections and budgets

Answer

Financial projections and budgets outline expected revenues, costs, and profitability, directly connecting marketing investment to business outcomes.

(CPM) Certified Professional Marketer Practice Test