CPM Marketing Plan & SWOT Analysis 2

Question 1

Which section of a marketing plan typically defines the target market segments and their characteristics?

Accepted Answer

Market analysis

Answer

The market analysis section identifies and describes target segments, including demographics, psychographics, and buying behavior.

Question 2

In SWOT analysis, a new regulation that limits a competitor's advertising is best classified as:

Accepted Answer

Opportunity

Answer

A regulation that restricts a competitor creates a competitive advantage for your firm, making it an external opportunity.

Question 3

A company discovers its customer retention rate is below the industry average. Where does this belong in a SWOT analysis?

Accepted Answer

Weakness

Answer

Low customer retention is an internal deficiency that puts the company at a disadvantage, classifying it as a weakness.

Question 4

What is the primary purpose of a marketing audit conducted before creating a marketing plan?

Accepted Answer

To evaluate past and current marketing performance

Answer

A marketing audit systematically examines the company's marketing environment, objectives, strategies, and activities to identify strengths and areas for improvement.

Question 5

Which strategy in the TOWS matrix matches internal weaknesses with external threats?

Accepted Answer

WT (Mini-Mini) strategy

Answer

The WT (Mini-Mini) strategy focuses on minimizing weaknesses while avoiding threats, often through defensive or retrenchment actions.

(CPM) Certified Professional Marketer Practice Test

(CPM) Certified Professional Marketer Practice Test

CPM Marketing Plan & SWOT Analysis 2