CPM Global, Ethical, & Sustainable Marketing 3

Question 1

Which concept describes the total environmental burden of a product from raw material extraction through end-of-life disposal?

Accepted Answer

Life-cycle assessment (LCA)

Answer

Life-cycle assessment (LCA) systematically measures a product's environmental inputs and outputs across every stage of its existence.

Question 2

A marketer adapts both product formula and advertising copy for each country. This is called:

Accepted Answer

Dual adaptation

Answer

Dual adaptation changes both the product and the promotional message to suit local needs, maximizing local relevance at higher cost.

Question 3

Under the Foreign Corrupt Practices Act (FCPA), US companies are prohibited from:

Accepted Answer

Bribing foreign officials to obtain or retain business

Answer

The FCPA prohibits US persons and entities from bribing foreign government officials for business advantage, with criminal and civil penalties.

Question 4

A global brand scores high on the Edelman Trust Barometer in some markets but not others. The most likely explanation is:

Accepted Answer

Varying cultural values and local reputation history

Answer

Trust perceptions are shaped by cultural values, historical brand behavior, and local media coverage, which vary significantly across markets.

Question 5

Which ISO standard specifically addresses environmental management systems and is frequently cited in sustainable marketing claims?

Accepted Answer

ISO 14001

Answer

ISO 14001 sets requirements for an environmental management system, helping organizations improve their environmental performance systematically.

(CPM) Certified Professional Marketer Practice Test