CPM Product Launch and Go-to-Market 2

Question 1

What is 'feature flag' usage in product launches?

Accepted Answer

A technique for enabling or disabling features for specific users or segments without re-deploying code

Answer

Feature flags allow teams to control the rollout of features to specific user groups, enabling gradual releases, A/B tests, and quick rollbacks without new deployments.

Question 2

What does 'sales enablement' mean in the context of a product launch?

Accepted Answer

Providing the sales team with the knowledge, content, and tools needed to effectively sell the new product

Answer

Sales enablement ensures the sales team has the training, materials, and competitive information they need to effectively communicate the product's value and close deals.

Question 3

What is a 'launch checklist' and why is it important?

Accepted Answer

A comprehensive list of tasks across all functions that must be completed to ensure a successful product release

Answer

A launch checklist ensures nothing critical is missed by capturing all cross-functional tasks — from support readiness to legal review — required for a successful launch.

Question 4

What is 'beta testing' and how does it reduce launch risk?

Accepted Answer

Releasing a pre-launch version to real users to identify issues and gather feedback before the full release

Answer

Beta testing exposes a product to real users before the public launch, uncovering bugs, usability issues, and unmet expectations in time to fix them.

Question 5

What is 'product-led growth' (PLG) as a go-to-market model?

Accepted Answer

A GTM strategy where the product itself drives user acquisition, expansion, and retention without heavy sales involvement

Answer

In PLG, the product creates its own adoption through viral loops, freemium models, or inherent shareability, reducing dependence on sales and marketing for growth.

CPM - Certified Product Manager Practice Test

CPM - Certified Product Manager Practice Test

CPM Product Launch and Go-to-Market 2